How Popermint came to life — and why Mint Edition is being created today
Popermint was founded in 2020, at a time that called for new beginnings for many. For us, too, it was a period of adaptation. A moment to look again at where we wanted to direct our knowledge, experience and energy.
From the very beginning, Popermint was never imagined as just an online store. It grew from the question of which products are attractive, useful, thoughtful, different and truly worth noticing. Every piece we offer was chosen for a reason, every product must find its context, and every brand must have a space where it can truly come into its own.
Today, Popermint connects more than 40,000 people — on Facebook, Instagram and through our newsletters. For us, these numbers are proof of a community that keeps coming back, trusts our selection, follows what is new, visits our store, orders products, recommends brands and recognises Popermint as a place for a different, more personal kind of shopping inspiration.
We ship our products across Europe, and our orders have already found their way across the ocean to Australia, New Zealand and Japan. This trust, together with feedback from visitors and reviews on Trustpilot, means a great deal to us as it confirms that a thoughtfully curated selection can find its place anywhere.
In 2023, we also opened our first physical store in Ljubljana. It added a new dimension to Popermint: our online selection received its physical home. A space where visitors can hold the products in their hands, feel the materials, notice the details and better understand the story behind each brand.
It is precisely this contact with people in the store — with local customers, visitors and tourists — that has shown us even more clearly that Popermint developed beyond a simple sales channel and became a place of discovery. Customers often come in for a product and end up finding inspiration, a sense of direction, context and a sense of knowledge about the products, typical for our store.
Our selection
At Popermint, we look for products and brands that combine aesthetics, functionality, quality and story. Pieces that make everyday life more beautiful, bring joy as gifts, or become that small detail we keep reaching for again and again.
Our selection includes fashion accessories, bags, backpacks, eyewear, socks, jewellery, bottles, thermos bottles, umbrellas, notebooks, fans, wallets, home accessories and other thoughtfully chosen products for a modern urban everyday.
Here you will find playful, functional and carefully selected brands such as:
Our selection is constantly changing, growing and evolving and therefore stays true to the seasons, habits, needs and (most importantly) everyday rituals around us.
Mint selections
Over time, this is also how our first Mint selections began to take shape. Sometimes built around a colour, sometimes around practicality or visual inspiration. Their value lies in showing how individual pieces can come together to create a mood, a style and a story.
It is from this understanding that Mint Edition is now being created.
Mint Edition is the editorial extension of Popermint: a lifestyle and shopping guide where products, brands and selections gain context and content.
It is being developed as a space for presenting individual products and brands, seasonal inspiration, materials, people and everyday details that shape the way we live.
That way, brands get a place on a shelf they deserve, but also an opportunity to be presented in a carefully curated environment, alongside products that create a meaningful dialogue with them, and in front of a community that trusts Popermint precisely because of its selection.
Visit us
Today, Popermint is outgrowing the borders of a simple online store and becoming a community, a physical space, a sales channel and a story that continues to evolve with you.
You are warmly invited to visit us at the Popermint store at Levstikov trg 4a in Ljubljana, just by the Gallus Embankment, or follow us online.
Popermint Store
Levstikov trg 4a
1000 Ljubljana
Slovenia
